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Arché is part of the Franco Rizzello Selezione line. Identifying a product with the man who dedicates his time and expertise to it triggers a strong attribution of meaning. However, on a communicative level, this requires thoughtful choices and stylistic research that allows the entrepreneur to reflect himself and the public to recognize his values ​​and vision in the wine, and not simply a name. For this label, we chose natural paper, a play of gloss and matte, blind embossing, and hot foil.
Client: Franco Rizzello.