Experience, professionalism, creativity.
LabelDesign
We have designed more than 800 labels
Some people think numbers don't matter when it comes to creativity, but our experience in label and packaging design, particularly focused on the food and agri-food sectors, developed over more than ten years of meeting the needs of diverse businesses and markets, makes us confident we can develop the right solution for you.
know-how
We can see beyond the monitor
A label is the dress of a product. To design a great piece, it's not enough to know the history of fashion: you need to know fabrics and their properties, and master cutting and tailoring techniques. Our detailed knowledge of paper, colors, and foils, along with constant updates on printing techniques, allow us to predict the outcome of our projects before they go from screen to paper, and they also provide a powerful creative stimulus.
the route
Creativity and communication effectiveness
Philosophy, anthropology, psychology, and neuroscience have explored the origins of creativity, but without truly understanding it. A careful analysis of the product, the context in which it is born, the markets it serves and their specific codes, a deep understanding of visual language and its functions... We don't know where our creativity comes from, but we are very clear about what lies at the root of effective communication.
Experience
A good designer can create a beautiful label. For a label that works, it's best to turn to specialists.
Die design, color combinations, space management, and the proper balance between lettering and graphic elements make the difference between a mediocre or familiar label and a tailored package that enhances the appeal of your product and communicates its value. Today's regulations require comprehensive information about the product's origin, raw materials, processing methods, and nutritional values, but the essence of this information must reach the buyer before they read it, in the form of suggestions. Dressing the product means capturing the attention of a well-defined segment of the public, offering them a taste of the colors and aromas contained within the packaging, the atmosphere of its place of origin, the company's history, and the philosophy of its producers.
Method
A cool label in Australia could be disastrous in the Chinese market.
Beauty may be a universal concept in art, but it isn't in communication. A delicate and poetic name in Italian can sound like a swear word in German, and an elegant color in the Western world risks evoking dire events in the East. An American's idea of Italianness isn't the same as a Vietnamese's; a sense of tradition is a guarantee of quality for a certain market segment but can be deadly boring for another. An organic product must be recognized by its colors and packaging style, even before certifications and labels, and a premium line must stand out from its basic counterparts without making it seem cheap. Our research-based working method allows us to easily navigate the specific codes and linguistic nuances of individual markets and their different segments.
Adriana Adamo
Her fascination with the world of images led her to a classical education: the pursuit of the perfect harmony between form, color, and surface began within the walls of the Academy and continued on the screens of various communication studios, where she developed the versatility and tailored approach that distinguish her way of interpreting client needs and translating the quality and uniqueness of products into visuals. The awards and accolades for her work represent significant milestones in a journey she doesn’t yet see coming: her best project is the one she has yet to complete.
Elisa Costa
Her innate creativity and passion for all that is beautiful and unexpected, along with a profound hatred for the familiar and the banal, led her to cultivate her graphic sensibility, ultimately specializing as an illustrator at the IED (European Design Institute). She embarked on the journey of graphic design at a very young age, and the award for best label at the International Wine Festival in Merano, received at the age of twenty-two, confirmed she was on the right path: wine and food remain her primary fields of expertise. This love has been rewarded with constant success and recognition, such as the “Biolpack” award, received in 2015 for designing the best label for organic olive oil.
Mauro Ingrosso
Over twenty years of experience as a web designer and developer. His master’s degree in Multimedia Communication is just one step in his ongoing education, which continues to evolve to meet the demands of an increasingly demanding market and address the constant changes in the internet. His expertise in developing SEO-SEM optimized projects makes him the perfect fit to ensure those who rely on Label Design navigate the web’s storms and tides with confidence.
Adriana Adamo
Graphics Design
Her fascination with the world of images led her to a classical education: the pursuit of the perfect harmony between form, color, and surface began within the walls of the Academy and continued on the screens of various communication studios, where she developed the versatility and tailored approach that distinguish her way of interpreting client needs and translating the quality and uniqueness of products into visuals. The awards and accolades for her work represent significant milestones in a journey she has yet to see the end: her best project is the one she has yet to complete.
Elisa Costa
Graphics Design
Her innate creativity and passion for all that is beautiful and unexpected, along with a profound hatred for the familiar and the banal, led her to cultivate her graphic sensibility, ultimately specializing as an illustrator at the IED (European Design Institute). She embarked on the journey of graphic design at a very young age, and the award for best label at the International Wine Festival in Merano, received at the age of twenty-two, confirmed she was on the right path: wine and food remain her primary fields of expertise. This love has been rewarded with constant success and recognition, such as the “Biolpack” award, received in 2015 for designing the best label for organic olive oil.
Daniele
Photographer
Daniele’s distinguished career, spanning over a decade and featuring prestigious collaborations in photography and product and corporate video, focuses on food and beverage. Rigour, technique, attention to detail and ambience, and a keen eye for new trends are the tools he always carries with him. However, finding the right light to highlight the client’s offerings is his guiding principle for every journey.
Mauro Ingrosso
Web Design
Over twenty years of experience as a web designer and developer. His master’s degree in Multimedia Communication is just one step in his ongoing education, which continues to evolve to meet the demands of an increasingly demanding market and address the constant changes in the internet. His expertise in developing SEO-SEM optimized projects makes him the perfect fit to ensure those who rely on Label Design navigate the web’s storms and tides with confidence.