Search

Serre by Cantine Due Palme is a great wine made from susumaniello grapes, a typical Brindisi grape variety that owes its name to the fact that its bunches overhang the vine like a donkey. The restyling was requested because, despite its unique characteristics and quality, Serre was struggling to stand out on the market.

The label has been redesigned, while retaining its strengths: the copper color and, above all, the illustration depicting the donkey, which conveys a cultural element that highlights the product’s connection to its territory of origin and the value of its history.

The die is sleeker and more elegant than the previous one. The printing techniques were modified, with the choice of a pearlescent paper that enhances the original color, lending it a touch of preciousness. A copper foil stripe was also added to the bottom.

The search for a balance between tradition and modernity has contributed to the tripling of sales of the product, which today is one of Cantine Due Palme’s most successful and widespread wines.

Client: Due Palme.