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Melarosa is one of the first sparkling wines produced in Salento. It was almost a gamble for Cantine Due Palme, which, thanks to the quality of its product and the interest it generated for a sparkling wine made from a native grape variety, has managed to establish itself in the sparkling wine market as well.

Managing the communication of such a bold and innovative initiative required intense research: the choice of the name and the elegant, transparent bottle to enhance the wine’s delicate pink color were born from the desire to give Melarosa a touch of glamour.

Identifying a product’s personality is the first step to creating effective communication: the choice of colors and fonts, the design of an original, simple, and elegant die, and a personalized collar have contributed to Melarosa’s success because they convey the idea of ​​its uniqueness and its fresh, delicate character.

Client: Cantine Due Palme