Working with Tenuta Liliana was a truly inspiring experience, as it is an innovative company that aims to re-embrace the ancient winemaking tradition of Salento, enhancing its full potential, starting from the unique terroir of the Serre.
It is in Contrada Specchia, the highest vineyard in the heel of Italy, that Ladame is born, a Cabernet Sauvignon inspired by the strength and elegance expressed by the feminine universe. To communicate this concept, we chose a symbol that is both arcane and instantly conveying: the inverted triangle, facing Mother Earth, ark of fertility and giver of life.
The label, created by Seriprint of Locorotondo (Bari), required considerable research and a careful selection of materials and techniques. The support chosen for this label is Carta Cotone by Manter by Fedrigoni, which offers a tactile sensation similar to that of fabric and an elegantly irregular surface that evokes the harsh yet extremely vital nature of this wine’s terroir. The foil used to give light and preciousness to the detail of the inverted triangle was created by Kurz Luxoro, a dry printing cliché with three different micro-engravings and a cusp relief. The dark triangle from which the foil one seems to rise, like the lid of a precious casket, is silkscreened black, as is the lettering of the name of the wine and the indication of the grape variety.
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